The making of a champion, raw and unfiltered, captured in our latest brand film for  @underarmourind  , courtesy Under Dog Athletics. Catch  @NeerajChopra1  Zidd, and let's cheer him on his journey to more. #ZiddForMore #UnderArmour

Check out our latest work for Anmol FruitBix, which celebrates India’s love for tutti-frutti. The film ‘Tutti-frutti ki baarish’ captures the joy and sweetness hidden in every bite. Our director, Vinod P. Vijay deserves a big shout out for capturing the vision and emotions perfectly in this magical film.

Need a partner in health? Our film for Eureka Forbes shows the health benefits of having hot water at the press of a button, with the Aquaguard Blaze Insta Water Purifier.

Anmol Dreamlite Khasta Biscuit - Swad Sapno Ka

Who knew your water purifier could pull a Houdini? Here's our work for Eureka Forbes, demonstrating the beauty and convenience of Aquagaurd's Under The Counter Water Purifier.

In a declining category it is relatively easier for new players to grow. However, for a market leader to arrest the decline and grow, they need to do something different. For farmers in India, rice is one of the critical crop and it's success impacts their overall livelihood. Hence they are averse to taking any chances and look up to farmers who are successful. The 'Smart Kisan' campaign helped go beyond the hybrid attributes and establish the farmer as an influencer who people look up to.

NeevJivan Foundation creates alternate source of income for the tribal community so that they stop migrating to cities. They need funds to train and skill people. However, it is not possible to get the funds from villages as they live in abject poverty. Their only hope was to get funds from cities. The Hope Concert got well-known musicians to bring forth the cause of these labourers and generate empathy amongst city dwellers. It generated enough funds to train 50 families so that they became self- sufficient. Awareness increased due to a surge in their website and social media traffic.

Combining three things that Indians love - art, cars and history, our calendar for ALD featured different cars sporting ancient Indian artforms. From beautifully carved Warli to intricate Kalamkari, the calendar made moving through 2022, a beautiful journey through time.

As our client ALD Automotive opened its office after the lockdown, there were plenty of safety protocols that employees had to follow. But should rules and guidelines be boring? We think not. So, here's a series of posters we designed explaining the various measures that everyone in the premises had to take, to ensure safety for all.

Home is where we’re supposed to live easy. Where we needn’t exert ourselves or bend backwards to get things done. But many people still take on the toils of domestic labour, and it is them our campaign talks to. We remind them that they needn’t stretch sidewards or go on their toes to get household things to work. That with Ebco’s range of thoughtfully designed furniture fittings, they can #LiveEffortless.

For this, Ebco partnered with decorated cricketer, Jasprit Bumrah, whose performance is a beacon of excellence – to demonstrate the hard work that goes into being the best and explaining how Ebco does the same with its products.

When the COVID-19 pandemic started in March 2020, everyone was hopeful about the lockdown getting over soon. However, by the end of 2020, we adapted to the new normal. A routine was established, with people doing the same things around the house, day after day.

The Countdown of Hope was a new year campaign that reflected this routine, with the hopes of looking forward to better 2021. Each action was designed as a number, signifying the countdown to December 31st, when we'd hopefully enter a new year and break free from the monotony that we'd grown accustomed to.

We're also immensely proud of this campaign for winning Silver at the Foxglove Awards 2021 in the Best Social Media Design category.

Owing to the pandemic, 2020 was a year of cancelled plans. So while designing the 2021 calendar for ALD Automotive, we decided to give people what they needed most. Hope.

For this, we curated a list of 12 enthralling road trips and coupled them with charming illustrations that depict the mood and sheer beauty of the routes.

What started off as a calendar, soon turned into a reminder of the good times in store, and a promise of a better, more adventurous 2021.

This calendar also went on to win a National Gold at the Foxglove Awards 2021.

Car leasing is a largely unexplained concept, and there are plenty of misconceptions around the leasing model. This has led to people believing that it’s a tedious process, both, to understand and implement.

So, the #AsEasyAs social media campaign draws simple analogies in the form of expressive typography, to explain the ease and benefits of leasing with ALD.

People are often rattled when they see wrongful or unethical ads, but they rarely act on it. So, as a measure to effect change, the Advertising Standards Council of India (ASCI), wanted to start a movement that would urge people to speak up against offensive ads.

To this end, the #ChupNaBaitho campaign explained the various forms of unethical ads, and nudged people to speak up against them.

Pagglait is a Netflix original film that chronicles the life of a young widow, and how she breaks the shackles of societal expectations to reinvent her life. This time, on her own terms. So here's a series of title designs we made to feature on Netflix - each one capturing a different facet of this compelling tale.

Lark is a next-generation office suite that integrates messaging, schedule management, collaborative documents, video conferencing, and many more applications in a single platform. Due to the COVID-19 lockdown, many people had to #WorkFromHome. However, very few companies were geared up to do so..

The objective was to get corporates to try Lark. Since business leaders could not envisage how teams could work from different locations, we decided to present a real life case. Our idea was to show how Lark enables companies to work remotely, and effectively.

We created a video using footage recorded by employees in their homes. The video showed how they used different platform features for smoother operations. We also created a social media campaign which would bring alive these features, to help boost productivity and efficiency.

When the lockdown eased in June, Inorbit Malls wanted to welcome people back for shopping, while reassuring them about the malls' safety measures. However, we did not want to induce fear in the already tense environment, and hence we created a series of light-hearted in mall posters and standees, which would communicate the social distancing measures and hygiene practices being adopted by the malls. Fun, colorful illustrations with short witty lines were designed to catch the attention of shoppers. Strategically placed contextual messages helped remind people of the new 'normal practices', and made being safe and responsible, the 'new cool'.

Kahan manayenge aap apni agli Diwali? Watch our latest film for UltraTech Cement to find out.
Best wishes for the season from all of us at Infectious.

#AgliDiwaliApneGhar #HappyDiwali #UltraTechCement

A platform for India 's No.1 cement brand that aims to shift low engagement conversation around cement to high-engagement conversation around home-building

Set up in 1956 by the legendary JRD Tata, TAS is the Tata group's flagship leadership development programme. Offering not just a job, but a career of diverse, enriching and challenging roles in some of India's leading companies. At TAS, one gets access to a world of learning. TAS managers, through the course of their career, can work in diverse roles around the globe, navigating industries and functions and discover a wealth of experiences, that lead to professional and personal growth. Moreover, their performance is enriched at every stage, through various developmental inputs, that make all the difference between a ‘good ‘and ‘great’ career.

We created a campaign for TAS – SETTLE FOR MORE

The overall thought and insight was - TAS is the perfect career choice for someone who wants to achieve their highest potential & where they don’t have to settle for just about any career but #SettleForMore.

The campaign is a celebration of our current lives, where we mindlessly munch on sweet, spicy, crunchy and masaaledar snacks in our different moods. The film ultimately emulates that when something tastes so good, there’s no escape.

Inorbit has their presence spans across five cities, Mumbai, Navi Mumbai, Gujarat, Bengaluru, and Hyderabad. Starting out, we decided to adopt a micro-marketing strategy. To differentiate ourselves, we defined each mall and came up with an individual positioning based on their location and TG. This approach not only helped Inorbit as a brand but also the consumers and acted as an enabler for them to relate better. We are currently in the process of defining an overall brand strategy for Inorbit.

Our latest campaign for the launch of 'Shaadi Fit' - the new show on MXPlayer, where couples can check how #ShaadiFit they really are before tying the knot.

For the launch of 20 Holiday Inn Express hotels in India, the #MoreThanReady campaign offered business travelers just what they were looking for. The offline campaign reflected the brand USPs that provide a refreshing, world-start. The digital leg of the campaign included a microsite that got people ready for success. The microsite hosted tips and hacks for life, including a series of 3 videos with Atul Khatri.

Chak Chak Chabao is a celebration of our current lives, where we mindlessly munch on sweet, spicy, crunchy and masaaledar snacks in our different moods. The film brings together the essence of the different flavours across age, gender and time, turning the act of munching into a grand celebration across the nation.

Our campaign #ChanceNaLoUltraTechLo urges people to not compromise where it matters most when building a home – the cement they choose. Of all their decisions, this is one which cannot be reversed at a later date and one they will have to live with. Using cheap materials in construction to cut costs could compromise on quality and ultimately the strength & stability of the structure.

This sequel of Chak Chak Chabao used Varun Dhawan to add to the madness. It establishes how biscuits need no occasion and one can eat it almost anywhere.

The house is a very important part of Diwali celebrations and people do up their homes during Diwali to make it special and inviting. For UltraTech's Diwali film, we celebrated the festival of lights with the labourers who are responsible for building all our homes and are often away from their homes, toiling away on construction sites, far away from their loved ones.

In an extremely cluttered OTT space, Eros Now wanted to stand out as a player which had the best collection of Bollywood films. For the same we created a series of films which used footage from existing Bollywood films and strung it together in an entertaining manner.

Driven by the change in title sponsor, Mumbai Marathon, wanted to revamp its identity. The brief was to capture the spirit of the people of Mumbai and also integrate the humane philosophy of the new title sponsor – TATA.

The inspiration for the TATA Mumbai Marathon logo is the shape of Mumbai city itself. The map of Mumbai, the city of dreams, looks uncannily like a running man. From the negative space around the ‘seven islands of Mumbai’ emerges the shape of a runner, energetically moving forward like the bustling city itself. The logo’s vibrant colours represent a celebration of the diversity – the true spirit of a cosmopolitan Mumbai.

India's latest Hindi GEC, believes in providing entertainment that inspires. It aims to capture the aspiring stories of the new age India where the underdog is the winner. The channel is for all those who believe it's possible.

Sterlite Power India’s leading power transmission company, needed a new identity after the demerger of the Power business from Sterlite Technologies. We needed to maintain synergy with the parent brand Sterlite but also needed to bring in some newness which would establish their core purpose: ‘Constantly striving to empower humanity by addressing the toughest challenges of energy delivery’.

Sin Denims is an Indian fashion brand, targeted to the belly of the middle class Indian youth. Most brands targeting the youth mirror their lives and are a mere reflection of what they are all  about. We wanted to do a campaign which not only highlights the USP of the product, but also be inspiring for them to follow.

In an extremely cluttered and high decibel category, Kickapoo needed a campaign that would connect with the Bangladeshi youth, and to be seen as a global drink.

An app with a ‘Sunshine take on news needed a logo that would turn heads and connote our philosophy, be it on an envelope or on the screen of a phone.

The Voice is an Indian singing reality talent show. The show is part of The Voice franchise and is structured in three phases: blind auditions, battle rounds, and live performance shows.

Most life insurance brands talk about how they are better, and thereby talk to people who have decided to buy a life insurance policy. We focused on a bigger audience – the fence sitters. People who were convinced about insurance but in no hurry to buy it. We had to jolt them out of their complacency and get them to act.

Most people believe that bad things only happen to other people. However, to avoid bad things from happening, Indians take great amount of ‘karmic’ precautions to thwart the evil eye and appease the many gods. We addressed this paradox via satire, getting the well-known standup comedian, Atul Khatri to mock the people’s attitude of #NothingWillHappen.

In the second phase, we repositioned DNA by challenging the so-called ‘leading newspapers’. We appealed to people’s sensibilities and questioned their appetite for junk news. DNA was also revamping their editorial content and was coming up with pages and sections that would give information on varied topics. And hence, our campaign urged people to read DNA as it will make them more interesting.

Tasty Treat wanted to re-invent the common bhujiya by launching a range of exclusive international flavours. In keeping with Tasty Treat's quirky and irreverent tonality, we created the Bhujiya Ghoom Aayi Duniya campaign that kept the unique flavours as the hero.

A show on Begusarai - A land beyond the law of the land. A larger than life canvas with powerful and quirky characters from the Thakur family, Begusarai bring out a whole lot of drama, refreshing dialect with a preview into the real and rustic India.

The show is a first of its kind where the common man will don the hat of the 'asker', as well as that of the contestant. While the 'askers' shall pose the questions, the contestants will be seen demonstrating their street-smartness to win big money.

Most newspapers survive by sensationalizing bad news and hence take the ‘good’ out of our mornings. For DNA we created a campaign which focused on the good inside all of us and urged us to be better human beings and spread some joy

A print ad that won the Best Direct Response Ad of the Year at INK Awards‘14

A joint venture between Aegon (global financial company) and Religare (Indian diversified financial services group) was demerging. But Aegon was looking to continue the life insurance business in India. A new identity was to be created for the same, following Aegon’s global guidelines but bringing in freshness and appeal for the new brand. The current Aegon logo was very solid and serious, so we added a suffix (using a typeface which exuded ease) which gave it a more human side.

HCL, the tech giant, was launching a customised tablet for children. Loaded with a vast library of learning and entertainment, all it needed was a logo and packaging. The inspiration behind our work was the belief that all children are champs, for they are the ones whose potential is truly limitless.

Cloudwalker’s Half Ticket is a smart-streaming device that lets you bring a world of entertainment to the big screen - your TV. Featuring Video On Demand and a massive library of shows and movies, they needed a packaging that was as edgy as the product itself.

In an increasingly fragmented world, a new English news channel was being launched with a differentiator. It gave a global perspective with a focus on India. Their name itself captures this philosophy - WION - World is One News. For the launch campaign, we wanted to illustrate that we cannot be isolated from the world around us, as what happens in the world eventually impacts us all.

Despite being India’s 14th Hindi GEC, &TV had the most successful opening week ever in Indian television history. &TV’s advertising stood out from the usual GEC space and became a benchmark in Indian GEC advertising.

A chain of orthodontists who specialize in braces needed a brand identity makeover for their clinic. We designed their logo and all in-clinic collaterals.