Inorbit has their presence spans across five cities, Mumbai, Navi Mumbai, Gujarat, Bengaluru, and Hyderabad. Starting out, we decided to adopt a micro-marketing strategy. To differentiate ourselves, we defined each mall and came up with an individual positioning based on their location and TG. This approach not only helped Inorbit as a brand but also the consumers and acted as an enabler for them to relate better. We are currently in the process of defining an overall brand strategy for Inorbit.